Wednesday, December 25, 2019

My Sister s Keeper A Film About A Couple Whose Lives

My Sister’s Keeper is a film about a couple whose lives are centered around their daughter Kate. From a young age, Kate was diagnosed with leukemia and doctors gave her little time to live. Her parents undertake a decision to duplicate Kate’s chromosomes by genetically conceiving another child, Anna, in order to use her anatomy to save Kate’s life. As the film progresses, Kate’s sister, Anna (the newly genetically created child), finds out about her conception, and later files a lawsuit against her own parents. Anna claims the lawsuit is for her ‘right to life’ and to grant her the decision-making privilege regarding what to do with her own body. This is what she has viewers believing until we later find out that the actual motivation behind the lawsuit was because Kate decides to end her life and put an end to her suffering. The family becomes torn between the tension of the lawsuit and struggling to keep Kate ‘happy’ and a live. The relationship between a patient and his/her doctor is a prominent concern in the health industry. (Berry 2007) In the review titled, ‘Effective Physician-Patient Communication and Health Outcomes: A Review’, Moira Stewart states that physicians interrupt patients an average of 18 seconds into the patient’s description of presenting their health problem, and that there exists a major lack of patient involvement during discussion. Effectively communicating one’s well being is an extremely important aspect of health. InShow MoreRelatedLangston Hughes Research Paper25309 Words   |  102 Pages and he was excited about making the trip. However, during this visit, no affectionate bond would develop between Langston and Jim. Jim Hughes was a cold, difficult man, who was driven by ambition to make money and achieve respect. He had moved to Mexico to avoid segregation and racial injustice in the United States. As the manager of an electric company and owner of a ranch and mines, Jim expressed contempt for black Americans who continued to submit to segregation and live in poverty. LangstonRead MoreAutobilography of Zlatan Ibrahimovic116934 Words   |  468 Pagesas told to David Lagercrantz --------------------------------------------------------------------------- This book is dedicated to my family and friends, to those who have stood by my side, on good days and bad. I also want to dedicate it to all the kids out there, those who feel different and don t fit in. Those who are seen for the wrong reasons. It s OK to be different. Continue being yourself. It worked out for me. --------------------------------------------------------------------------- Read MoreConfucianism in Journey to the West31834 Words   |  128 PagesWukong and his adventures during my one year stay in Beijing in 2009. 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Tuesday, December 17, 2019

The Link Between Mahayana Buddhism And Chinese Culture

The link between Mahayana Buddhism and Chinese Culture Buddhism has been the main religion of china for several thousands of years. In fact, Buddhism is an indispensable element of Chinese philosophy and literature. As we all know, Buddhism originated in India and first spread to China around 100BC. Nevertheless, (Mahayana) Buddhism in China separated itself from the mainstream Buddhism and created a new form of Bodhisattva precept instead of following the Indian Vinaya precept. The distinct Chinese history and culture played significant roles in the development and formation of Mahayana Buddhism . The change of Chinese society also had a great impact on the doctrine and status of Mahayana Buddhism. In this paper, I will illustrate the reason why Buddhism was widely accepted by China as an alien religion , analyze how the indigenous philosophy such as Taoism and Confucianism affected the Mahayana concept and find the relationship between Mahayana Buddhism and Chinese Imperialism. Chinese has always been a confident nation most of the time. As they believe that China is the Celestial Empire of the world, Chinese rulers and scholars are reluctant to accept heterodox knowledge, especially religion. For hundreds of years, Confucianism had been the essence of Chinese Philosophy. However, By the middle of the second century A.D, the great Han Empire was on the edge of disintegration. â€Å"The upper level of Han socio-political order was riven by conflictShow MoreRelatedThe Main Religion of the Heian Period Essay2666 Words   |  11 PagesMain Religion of the Heian Period Two Buddhist sects, Tendai and Shingon, dominated religion in the Heian period. The word tendai means heavenly platform, and the word shingon means true word. Both of them belonged to the Mahayana, Great Vehicle, branch of Buddhism originating in India, and both of them were imported from China by the Japanese court at the beginning of the ninth century. 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Monday, December 9, 2019

Functions and Properties of Business Leaders

Question: critically analyse the leadership of a 21st Century business leader. if you were in the position of the leader, what could you do to be a better leader and make a stronger impact on the followers and situation? Answer: Executive Summary Leadership has become an essential part of an organization. Leadership help in accomplishing various objectives. Leadership basically is a process of handling a group of people for a proper purpose and objective. In 21st century organizations consider leadership a very important tool for the growth of the organization. Each organization has their own definition and criteria of leadership. These criteria are defined according to the need and objectives of the organization. According to Mark Zuckerberg, there are various functions of business leader in the organization. These functions include defining the objective, planning, organizing, Leading, Controlling, Providing direction to the employees or team members, choosing right strategy for any task and motivating employees for the performing in the organization. For accomplishing all these objectives Mark Zuckerberg has adopted to be punctual, has the capacity to maintain the relationship, ready to learn, listening ability, hard-working and communication ability.Thus this report describe about the leadership, leadership definition in 21st century, functions of the business leaders, properties of a leader and the situation handling capacity of a leader. Introduction This report basically describes leadership capability of Mark Zuckerberg. Leadership in todays world has become essential for each organization to implement as this help in accomplishing a task effectively. Thus, this report basically describes the leadership quality of Mark Zuckerberg, which analyses the leadership in Facebook Organization, and how these strategies are worked in 21st Century.This report also discusses the various functions adopted by Mark Zuckerberg of business leaders in running a business. Qualities of a business leader are also essential to discuss with the handling of various situations by Mark Zuckerberg. Leadership Leadership is an essential process not only in an organization but also in the personal life. People always take the experience of leadership in daily life. A very common example of leadership is the mind. Mind can be said to be a great leader as it leads the whole body from nervous system to every part of body. Mind provides instruction to every part of the body to perform task. Suppose a person needs to drink water then we instruct our mind and mind instructs the hand to bring a glass of water and drink (Helmrich, 2015). Thus, the leadership can be understood very well from the above example. Leaders perform the task of operating a team. The leader should have various qualities to lead a team. The main qualities of the leaders are that he/she should have the positive attitude. So, if there is something very hot and if the mind becomes negative then what will remain finally at the end of all the processes. Thus, a leader should have various qualities to manage a full team. 21st Century business leadership Facebook Company is a great example of 21st century business leadership. Mark Zuckerberg, founder of Facebook Organization has shown a tremendous performance in the business field and become the main reason for the success s of Facebook Organization. In this competitive world, making an I.T. company stand and succeeding is the really very tough but the strategies of Mark Zuckerberg had made it possible by its leadership quality and the thought of leadership. Its really strange to hear that Mark Zuckerberg is a college dropout . As the competition in the market is increasing the leadership has taken a different position in the process of an organization Facebook Organization has considered the leadership as an essential part of an organization. Leaders even be used to take the leadership training from the market and experiencing various essential ways of leadership. Facebook while even recruiting the employees consider the leadership qualities of the candidate so that they can work like a leader in the tough situation. In 21st century event the boundaries of the leadership qualities also increased. In 21st century, the definition of leadership is different for different organizations. Every organization leadership in their own ways according to the need and requirement of the organization like according to the security forces a leader should be tough in nature while in some organization a leader should be soft enough to encourage the employees to work but defining leadership is very important for the growth of organization according to the need and objective of the organization (Chand, 2013). Mark Zuckerberg leadership function Theory While analysing the leadership process of Mark Zuckerberg it can be said that following functions are associated for a leader according to Mark Zuckerberg. Mark Zuckerberg considers planning as a very important function of a leader. This can be understood by a well-planned social networking platform named Facebook. Planning includes the various steps. Planning can be actually said as the blueprint to achieve some goals. First step of any planning is to create some objective. These objectives help in creating the overall strategy for achieving those objectives. To achieve any types of objectives planning is very necessary if the planning is not prepared properly then it may result in loss or the objectives cant be achieved (Browne, 2014). Thus, for approaching towards any objective, proper planning is very necessary. While planning every aspect and situation need to be analysed. Thus, the planning is a very necessary function of a business leader in an organization. According to Mark Zuckerberg Organizing is also a very important function of a leader. The Organization of Facebook Network is a great example of Organising capability of Mark Zuckerberg. Organizing actually includes the task related to the allotment of various resources according to the objective. Organization can be said as the second step after the planning. The organization includes the gathering of resources required according to the planning, arranging and allotting those resources according to the need and requirement for the objective. Organization also includes the various step and analysis at the level of resources. These analyses should be performed very carefully for preventing the wastage of resources. If the organization is not planned very well then it may increase the cost for the overall process and wastage of resources. According to Mark Zuckerberg, planning comes organising of the resources according to the planning. The next step of any process is to implement those planning in the real world for the growth of business. Thus, for implementing the planning effectively it is very necessary for a business leader to lead effectively, only planning perfectively with zero effective implementation is the waste of both resources and time. Thus, a business leader needs to be active for leading the teaming to achieve those objectives. This process includes guiding the employees for the work time to time, analysing the performance and process so that the process can be effectively processed. This function of a business leader ensures about the proper implementation of the planning in the real world. Mark Zuckerbergs theory for leadership includes controlling as a main part in the leadership aspect. The controlling includes controlling various types of resources in proper manner to utilise them for achieving the business objectives. The resources, including the human resource, information technology resources, hardware resources and various other types of resources which are necessary to achieve the business objective. Here controlling doesnt mean that personal control each resource but managing those resources properly how these resources should be used for achieving the goal. This function of a business leader ensures that each resource is utilizing at the right place for achieving the proper goal. This process also prevents the misusing of resources as well as wastage of the resources. Controlling is a very necessary function for any process to enhance the resource utilization (Walter, 2014). Mark Zuckerberg believes that providing overall direction for any task makes it easy for an employee to perform task easily and effectively. For any objective or task to be accomplished a proper team management is very necessary and for performing any task effectively by a team proper guidance to every team member is also very necessary. In any team task are divided between the members of team so for managing for performing those tasks each team member require a full and proper guidance about that task only then the member will be able to perform that task. According to Mark Zuckerberg choosing a right strategy and making an appropriate plan at each step is very necessary to increase the efficiency of any product. The example of this is that the generally implementing the tree data structure is very tough and most of the I.T. companies avoid it for this reason but Mark Zuckerberg has adopted this strategy for increasing the efficiency of Facebook Organization. Another essential function of the business leader is to choose the right strategy for performing any task. A task can be performed from various ways but choosing a right way to perform that task is very necessary to increase the affectivity of any process and the objective According to Mark Zuckerberg, the motivation and development of employees is very essential for any task to be completed effectively and efficiently. Mark Zuckerberg believes in providing the proper training for both personal and personal improvement of an Employee. It is well known that the working centres of Facebook have various facilities which motivate the employees to work efficiently. Motivation and development of the team members is also an essential function of the business leader for improving the performance of business in the market. This help in increasing the ability of the business. For development and motivating the team members various events and training programmes should be organised which can help employees to improve themselves both personally and professionally (Psychology today, 2014). Thus the functions of a business leader are described which help the business leader to improve the performance of their business. Properties of Mark Zuckerberg Following properties should be there in a business leader. For leading affectively in a business organization following properties are essential in a business leader for affectively managing the business process. Punctual Mark Zuckerberg is a punctual. He doesnt have habit of procrastination. According to Mark Zuckerberg, if a leader will have this habit than what is going to happen with the other team members thus it is very necessary to be punctual for a business leader this will help in making the employees active (Kruse, 2013). It can be understood from the fact that in just one year Facebook has covered all over the U.S. Relationship maintainer Mark Zuckerberg the capability of managing the relationship effectively. This can be understood by the relationships of Facebook and Skype Working together they are growing in this I.T. as legends. The relationship of Facebook Organization with their employees is also considerable. (Mcbeen, 2013). Updated with latest technology and tools Mark Zuckerberg remains updated with the latest technology available in the market for the objectives of the business this will help in gaining the better resources for performing business objectives. It is a good practise to adopt new and latest technology available in market (Gandz, 2005). This can be understood by the fact that the latest security systems are being organized by the Facebook for improving the use experience. Facebook is implementing the latest technology. Currently Facebook has launched its own satellite to provide the internet connection. Learning ability Mark Zuckerberg always provides the value to other people weather the person is that smart or no but they always try to learn something from others. These leaders have ability to always gain something even in the hard times which help them to enhance their experience and ability to perform in the real world (Prive, 2012). Favour Asking Mark Zuckerberg doesnt hesitate to ask for favour. A good leader knows that asking for favour is a great way to enhance the network. This also helps in improving the business relationship with other businesses (Legacee, 2014). Asking for favour also help in improving the performance of various tasks in the business also. Various new ways of performing the task also come in front of the leaders. Mark Zuckerbergs tie up with the Skype is a great example of this. Facebook as a public company is also coordinating this fact. Hard working Mark Zuckerberg always try to be idle for the team members if a leader is hardworking than the team members also get the motivation to work hard (Wong, 2007). Thus a business should always work hard in front of the employees. Thus above are some properties that a good business leader should have to improve the business performance. How to make stronger impact on followers and situations The quality of the business leaders has been discussed earlier. Those qualities can help a leader to make a strong impact on the followers and situation. For creating a strong impact on the followers and situation a leader need to perform various tasks (Madu, 2010). These tasks include the various strategies for creating a positive impact on the followers or in any situation. Business field is full of uncertainties. Up and downs happens always in a business thus it is very necessary to get prepare for any unwanted situation in the business. For getting prepare for these situations, a leader need to keep update with the various news in the market and analyse those news as some of those news contains the situations that can occur in any businesses (Guay, 2011). Thus analysis of those situation help in getting prepare for various situations. The other way is that a leader should always keep in mind that there is a solution of each situation. Thus a leader should not lose hope in the hard time. If a leader will lose the hope, the employees also start losing. Thus a leader should motivate its employees in those situations to tackle those situations (Nptel, 2012). A leader should analyse the situation carefully and try to find the appropriate solution in those situations. A leader should also always keep in mind that the hard time always increases the experience. People can learn more in hard time.A leader should always motivate their employees to perform well in organization by various ways even in the hard time (Avolio, 2012). A leader should provide training to their employees to tackle various types of situation to their employees.Thus tackling the above situation with positive attitude creates a great impact on the followers as well as the situation. Thus a leader should always keep the positive attitude even in the ne gative situation Conclusion This report is the result of various study and research. This report basically discusses about the Leadership and the leadership quality of Mark Zuckerberg, founder of Facebook Organization with the importance of leadership in todays world for various organizations. Leadership in todays world acts as an essential part of the governing body. Leadership helps in accomplishing an objective effectively and efficiently. According to Mark Zuckerberg main functions of the business leaders are planning, organizing, leading, controlling and various decisions making. To accomplishing all these processes a leader should have various qualities these qualities help in building a strong base of leadership. Mark Zuckerberg tackles various situations hard or supporting very effectively and efficiently. References Browne, Tamu(2014). Four functions of management and leadership style Brodie, Duncan (2007). Six essential functions of a business leader Mcbeen, Bill (2013).The 5 characteristics of great leaders Prive, Tanya (2012). Top 10 qualities that make a great leader Hall, John (2014). 11 characteristics of Resourceful business leader Property Casualty 360(2014). 10 Characteristics of Effective Leaders Madu, C. (2010). Organization cultures as driver of Competitive Guay, P. (2011). Ignite the fire between leaders and followers : the impact of having the right fit Nptel (2012). Leadership Avolio, Bruce (2012). Transformational and Charismatic: The road ahead 3rd ed. London: Emerald Group publishing. Helmrich, Brittney (2015). 30 ways to define leadership Chand, Smriti (2013). What is the importance of Leadership in an organization Psychology today (2014). Leadership management Kruse, Kevin (2013). What is leadership Gandz, Jeffrey (2005). The Leadership Role Legacee (2014). Leadership Definitions Walter, Ekaterina (2014). How to lead like Zuck

Sunday, December 1, 2019

Overview of Marketing and Branding Products of Bharat Petroleum Corporation Limited free essay sample

The correct usage of these Lubricants of right quality ensures prolonged and trouble free vehicle operation, providing maximum benefits to the users of present day modern vehicles. Overview In line with the economic liberalisation in India, Lubricants was the first downstream Petroleum product to be totally deregulated with effect from 1991. Since then a large number of players National, MNCs as well as Global Players have entered the Indian Lubricants market. Despite operating in a totally competitive environment, BPCLs Lubricants SBU has been registering a growth in lubricant sales continuously over the past couple of years. In 2007-08, an overall growth of 10% has been registered, with a healthy turnover of Rs. 1680 crores (approx USD 350 million). In 1998, we re-launched our Lubricants in new attractive packs, mainly in Automotive category with three major brands depicting each segment- Mak for Diesel Engine oils, Automol for Petrol Engine oils and Glide for Two/Three wheelers(mainly 2T then). We will write a custom essay sample on Overview of Marketing and Branding Products of Bharat Petroleum Corporation Limited or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In the year 2003, we decided to go for Umbrella Brand-MAK Lubricants, in subsequent years, branded all our industrial grades with MAK. Retail Channel Our core strength is our retail outlet network across the country, this comprises of about 7530 retail outlets. Our Lubes SBU have undertaken various initiatives in co-ordination with Retail Business to grow our sales volume through this channel. Initiatives undertaken by the SBU are setting up of Hero Honda City Works, Tata Authorised Service Station (TASS) and installation of Quick Oil Change Machines at retail outlets. Bazaar Channel With a network of 190 PLDs, 600 MAK Garages and MAK Mobile Vans established to improve reach and penetration in rural and unrepresented areas of MAK Brand, the SBU could reach to the last mile as far as the customers are concerned! We continue to improve our brand visibility across the network and there by increasing our market share across the segments. Industrial Channel Large number of prestigious customers has been added during the year to our already existing prestigious customer list. We are also suppliers of initial engine oil fill to TATA Motors, TVS, and Hero Honda etc. We also hold respectable share of Railway and Defence business. Infrastructure The Lube Plants at Wadilube (Mumbai), Budge Budge (Calcutta), Loni (Delhi) and Tondiarpet (Chennai) have organised themselves as close-knit teams to maximize levels of production and dispatch. The Plant at Wadilube is an ISO 9001:2008, ISO 14001:2004 amp; OHSAS 18001:2007 certified Plant. As part of the ongoing improvements in packaging, the new series of packages developed entirely in-house have been introduced. Other initiatives To support the business initiatives, a major thrust has been given to improving BPCL’s product offering and increases its market presence. The new Ramp;D Center at Sewree, Mumbai, has developed a number of new products in the automotive and industrial categories. Towards higher visibility, substantial investments have been made in revitalising the brands through product quality and package improvements. The entire distribution system has been revamped with the formation of Supply Chain Management department to ensure that products are more conveniently available and distinctively visible in the market price. Exclusive branded Lube Shoppes have been opened all over the country to improve our reach, as well as many innovative amp; unconventional methods are being used to create brand awareness especially in the diesel oils segments. Another major initiative has been to reach the products to the rural population through the tie-up with ITC – e-choupal network which has spread the MAK brand across the country in rural areas also. Currently this network is available in Uttar Pradesh, Maharashtra, Rajasthan, and Madhya Pradesh and is likely to extend to other states also shortly. MAK also embarked on another thrust area of enrolling garages across the country in the network of â€Å"MAK Garages† there by providing standardized service across the network. This initiative not only rovides opportunity for the garages to enhance their business opportunity but also provides an assurance to the end customers that their vehicles are getting the right kind of lubricants. Brand Ambassador To promote MAK brand among the youth and improve the brand visibility, MAK signed up M. S. Dhoni as Brand ambassador in the year 2006. The rise of MAK brand in the minds of the consumers as well as market share coincided with the rise of Dhoni also, who today is the Youth icon of the year and also the Captain of the Indian team for all versions of the game – like MAK being the â€Å"Champion of All Engines†. BPCL is confident that it will continue to make substantial and sustained efforts with appropriate investments, synergies business between channels, improve quality and quantity standards, invest in Ramp;D for new product development and aggressively build the brands to result in maximising the value addition for both the business and its customers. Research and Development Vision To create a centre of technical excellence for Product amp; Application Development through pursuit of knowledge and fostering creativity / innovation to be a pacesetter and achieve cost leadership in petroleum industry. Introduction The Research amp; Development Centre at Sewree, Mumbai was established in 1983 and recognized by Department of Scientific amp; Industrial Research, MoSamp;T. The Ramp;D Centre has highly skilled and experienced Scientists amp; Engineers capable of developing various types of lubricant products, innovatively, using modern technology. It is equipped with state-of-the-art equipment / facilities for testing of lubricants, greases and fuels besides certain rig amp; performance tests required for developing new lubricants as well as upgrading the existing products on continuous basis.